Keep the Message Simple

The Orbán reelection campaign has been based on the principle that the key to effective political communication is to keep the message simple.

The Orbán campaign’s main election slogan: 

Only Fidesz!

(Csak a Fidesz!) (source in Hungarian).

Prime Minister Orbán explaining why “we need every single vote” during April 1 campaign speech:  

Big victory, big future; small victory, small future.

(Nagy győzelem nagy jövő, kis győzelem kis jövő.) (source in Hungarian).    

Prime Minister Orbán’s summary of the Fidesz election program on his personal Facebook site: 

[We will] Continue.

(Folytatjuk) (source in Hungarian).

The main Orbán reelection sign: 

HUNGARY'S PRIME MINISTER. ONLY FIDESZ! APRIL 6. (Orange Files photo)

HUNGARY’S PRIME MINISTER.
ONLY FIDESZ! APRIL 6.
(photo: Orange Files)

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